MARKETING USED MOBILE HOMES FOR SALE BY OWNER

So you’re selling a used mobile home. Do you hire a broker? Do you do it yourself? How do  you find a buyer? In today’s world, selling a mobile home on your own is not that hard, if you know the correct steps.

Get it ready to sell

A big part of successful selling is in the advance preparation. Before you even run that first ad, you must have the home, at a minimum, ready to sell. That includes 1) yard mowed and clean of debris 2) solid stairs and/or deck to access the home 3) door that opens easily with working lock 4) house immaculately clean and smelling good 5) interior walls painted or cleaned 6) exterior painted or cleaned 7) skirting 100% installed 8) a sales contract already printed and ready to sign. The time to start work on the home is not when the first customer calls, or as you get out of the car to show them the home.

Newspaper

We have a tremendous amount of success with simple classified newspaper advertisements. You simply put your ad in both “mobile homes for sale” and “mobile homes for rent”, so that you cover all the bases. We have found that most everybody looks to the largest metro newspaper when making big-ticket purchases like homes, boats and cars.

Craigslist

This is a great resource because it not only has great traffic, but is free. You get a lot of response from Craigslist, but you also get a lot of weird calls, so be sure to screen the customers to make sure they are legitimate and not wasting your time.

MHBay and other on-line resources

This is the final stop on your marketing campaign. These websites have devoted followings with potential home buyers. The great thing about these sites is that the people who come to them are definitely real shoppers looking to buy a used mobile home so. Unlike Craigslist, there is very little wasted effort.

Be Easy to Buy From

Many sellers shoot themselves in the foot by being impossible to work with on days and times to show the homes, or refusing to negotiate effectively. Some even fail, once they have a real buyer, to timely produce the sales contract, and lose the buyer to another seller. If you are not going to be 100% committed to selling the home, then don’t bother advertising it.

Conclusion

Selling a used mobile home is not that hard. The demand has never been higher. The ability to hit millions of potential buyers has never been easier. All you have to do, to be successful, is follow the road map we just showed you, and you can be successful immediately.

By Frank Rolfe

Frank Rolfe is a mobile home park investor and owns over 100 parks with his partner Dave Reynolds. Frank also leads regular Mobile Home Park Investing Bootcamps through www.MobileHomeUniversity.com.